They are not fixated only on themselves, they love the truth, categorically do not accept imposition, favor companies and products that care not only about their own enrichment. Knowing and accounting for these basics of women’s marketing is a simple and win-win way to the wallets of women who manage 80% of family budgets.
Celebrity endorsement: stars promoting brands.
The concept of celebrity endorsement has been around for a very long time. This marketing strategy uses stars – and that has some advantages.
The modern world is very dynamic, so today there are many people who not only have certain difficulties in adapting to new conditions, but even experience fear. If the fear of the new and unusual begins to dominate human life, it becomes a phobia, namely neophobia (from the Greek neos – new, phobeo – fear). People suffering from this type of phobia are afraid of everything new in various spheres of human activity (change of residence, work, marriage, etc., i.e. everything that leads to the breaking of existing stereotypes). Thus, neophobia is the fear of change.Neophobia, like any other phobia, maladapts the person, preventing him/her from developing and fully functioning in society. Today there are many different manifestations of this […]
What is viral content?
Let’s first understand what viral content is and what tasks it accomplishes.
Viral content is content that users actively distribute online and that generates new targeted traffic.