Sports marketing: tasks and tools

sport marketing

All subjects of sports market are focused on realization of different aims and tasks, in particular on popularization of this or that sport, increase of fans number, and as the result increase of ticket sale on matches and competitions, increase of demand for goods and services, attraction of sponsors and professional coaches, increase of profitability of sports business. Achieving these results depends on many factors, including political, social, economic, cultural and competitive.

Neophobia: Causes and symptoms


The modern world is very dynamic, so today there are many people who not only have certain difficulties in adapting to new conditions, but even experience fear. If the fear of the new and unusual begins to dominate human life, it becomes a phobia, namely neophobia (from the Greek neos – new, phobeo – fear). People suffering from this type of phobia are afraid of everything new in various spheres of human activity (change of residence, work, marriage, etc., i.e. everything that leads to the breaking of existing stereotypes). Thus, neophobia is the fear of change.Neophobia, like any other phobia, maladapts the person, preventing him/her from developing and fully functioning in society. Today there are many different manifestations of this […]

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